|Tips for writing a helpful online mattress review
Do you know how to write a constructive online review? Unlike being able to sing, writing an online review that’s helpful to others isn’t a natural born talent. Sharing what we enjoy or find frustrating about our purchases can quickly devolve into either a snarky, emotional rant or a mini-memoir extoling personal sleep challenges, which isn’t useful.
As a mattress manufacturer, online review sites throw a spotlight on what our customers love about our beds – and what they can do without. Sites like Yelp and GoodBed allow us to connect with our consumers and learn from their experiences – and for that we’re grateful. We think of it as a free research and development department.
If you’d like to share your experience with Restonic (or any product you purchase), we’d love to help you write better reviews.
Writing reviews – think before you write
The best online reviews offer up information that help future buyers make smart purchasing decisions. They walk a fine line between telling a story about the experience and describing product specifics. While even the most scathing or the most glowing reviews can share nuggets of information, most people gravitate toward reviews that offer logical, concise descriptions and product specs.
Try these 5 tips for writing online reviews.
1.Share your retail experience but leave out sales people’s names
Your buying experience is as important as what you eventually take home. A helpful and friendly sales person, clean store and fair prices are all important points to include. Be honest in the attitude, helpfulness and skill level of the sales person but stick to first names only. The powers that be will know who you’re referring to and that’s all that matters.
“It’s good” or “it’s comfortable” are hard terms for someone reading a review to understand because what’s good for one person isn’t necessarily good for another. While you may enjoy a firm mattress and call that comfortable, another person might be looking for something with more cushioning. When writing your review think about using clarifying statements:
This blog was originally published on Restonic.com and does not provide medical advice. It is intended for general informational purposes only and does not address individual circumstances. It is not a substitute for professional medical advice, diagnosis or treatment and should not be relied on to make decisions about your health. Never ignore professional medical advice in seeking treatment because of something you have read on Restonic.com. If you think you may have a medical emergency, immediately call your doctor or dial 911.